BUSINESS USAGE & RETENTION

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Job Title:                         Business Usage & Retention

Business                           Marketing

Reporting to:                   Head of Commercial

Location:                          Dar es Salaam  

 

Role Purpose: Responsible for customer usage and retention in customer life cycle Increase ARPU and reduce Churn 
 

Key Responsibilities    

  • Increase ARPU and reduce CHURN. 
  • Usage: 
  • Data mining and the generation of databases for weekly promotional campaigns, based on  Customer segmentation 
  • Coordination of weekly email delivery and other communications 
  •  Reporting results of the different campaigns and on the increase of usage. 
  • Retention: 
  • Reduction of churn through different campaigns directed to activate dormant customers based  On segmentation 
  • Data analysis of consumer behavior to reactivate revenue stream from existing base. 
  • Ensure profitability of the segment and positive contribution to the overall brand equity. 
  • Generation of customer loyalty programs to increase usage and permanence. 
  • Preparing business case and checking profitability for new products insuring that there is no revenue cannibalization 
  • Professionally and ethically manage relationships with business partners (internal and External) 
  • Coordinate the preparation of commercial/consumer department annual budget and track execution all through the year to ensure achievement 
  • Develop and own the commercial/customer organization dashboard providing timely and accurate analysis and information to relevant stakeholders 
  • Manage events diary for General Manager
  • Manage Telephone calls to and from the General Manager
  • Handling stationery issues  

  Send your CV to info@nrapinternational.com

                      Application deadline: 26th September, 2018